A Christmas campaign for a youth homeless charity ignores male rough sleepers and glamourises homeless women writes Glen Poole.
A strange thing happened to me this week. The charity Centrepoint started pushing what I can only describe as “rough sleeper porn” at me via facebook.
It began quite abruptly with this image of a dead woman bearing her sole, presumably designed to attract any necrophiliacs who also happen to have a foot fetish.
Next up was the lovely Gemma with her big Disney-esque eyes and luscious lips, looking more like a grunge glamour shoot than a realistic portrayal of a young homeless woman.
All that was missing a Sun-style caption saying “how’d you like to take this tramp home for a spot of rough sleeping fellas?”
Next up was the very sexy Sally who spent last Christmas without a roof over her head and to prove that a girl can look both hot AND homeless, Centrepoint shared a sultry picture showing Sally begging for it on the streets of London:
This year Centrepoint is pleased to show us that Sally scrubs up well and will be spending Christmas at their place. You can almost hear them gloating “I bet you’d love to pull this cracker wouldn’t you lads”?
And just when I was about to complain about the lack of men in the Christmas campaign, up popped a new image to prove me wrong. First there was Emma rolling her “come and give me a bed for the night” eyes at me:
Secondly there was a man hanging out with Emma. This shouldn’t be surprising as around nine out of ten rough sleepers are male. But this wasn’t a homeless man, no this was a graffiti version of a man who seemed to personify pure evil—everything that horny homeless girls like Emma, Gemma, Lucy and Sally need protecing from.
Next up in this sidewalk cat walk was the teenager Lianne whose step dad made her do things she didn’t want to do.
Her step dad appeared to be the same evil figure who was haunting Emma—why are men such bastards? Why can’t we leave sexy homeless girls alone?
Poor Lianne told me that she was homeless at 17 and there were lots of scary people about.
Look closely at the images on the video and you’ll be left in no doubt that all of these scary people were men:
If you look in more detail at the Centrepoint website you’ll find they do actually help young homeless people who are both female AND male—and no doubt they do some great work for their clients.
But why are they using such sexy, sexist advertising to try and get people to give them money at Christmas—does pushing rough sleeper porn raise more pounds than telling the truth?
It seems like a ruthless way to treat the roofless.
Is it because we’re collectively more tolerant of men being harmed?
Is it because we’re all more likely to help and protect women?
Is the reason Centrepoint are raising money by objectifying homeless women and making homeless men invisible, the same reason more men are homeless in the first place?
Men are invisible, disposable, unworthy of our help. There’s no point putting men at the front of your fundraising appeal because men make terrible victims.
Much better to use female victims to promote your cause, even if they represent a tiny minority of the problem you’re trying to solve. And if your female victims look fit, well that’s great news because you can pimp them in your advertising campaign and watch the charitable donations roll in like tips at a Vegas titty bar.
Article by Glen Poole author of the book Equality For Men
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