It’s an issue that perturbs both social conservatives, who link the demonisation of dads in “ad land” to family breakdown, and progressive liberals who believe the feckless father stereotype holds back women’s progress by affirming the expectation that parenting is women’s work.
So as part of our #MenBehavingDADly series of articles, we've decided to balance out all those negative portrayals of men and fathers in TV advertising, by compiling our top twelve favourite "dads in ads" for you starting with........
12. McDonalds Brilliant Dad's Voice Advert
This tender, low-key advert that shows how Ronald McDonald House Charities provide free home-from-home accommodation for dads (and mums) with a child in hospital. The whole theme of the ad is the importance of children in hospital having something familiar and reassuring close by, in this the thing the child finds most comforting is “dad’s voice”.
Next up, Number 11 on our list is a brilliant that shows that you don't have to say much to be a great dad, click here to see the next advert.
In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we'd love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.
For more information about the film see www.downdogfilm.com
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- The brands ignore and exclude dads is offensive
- Finally a British advert to make us proud of dads
- Is Boots ad sexist?
- Angry dads defeat sexist ads
- Early Learning Centre apologises for sexist tweet ridiculing dads
- Who's the one man in TV ads British men aspire to be like