Robinsons' “Pals” advert, which shows two boys playing together all day until the final frame reveals that the older boy is in fact the father, gained widespread praise for it's originality. While the tagline “it’s good to be a dad, it’s better to be a friend” sparked some debate about the importance of maintaining strong parental boundaries between fatherhood and friendship, the overall sentiment was unapologetically positive about dads.
The next advert tell a heartwarming tale of the special bond between daughter and father, to see the advert click here now.
In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we'd love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.
For more information about the film see www.downdogfilm.com
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