9. Wrigley's--Sometimes The Little Things Last the Longest
In 2013, a survey by Netmums revealed that nine out of ten parents felt TV dads do not reflect the contribution that fathers make to family life in the real world. Three out of ten went further and said the way dads are portrayed in the media is a “subtle form of discrimination”.
This is a heartwarming advert from Wrigley's certainly isn't guilty of that. It tells a beautiful father-daughter story from early childhood to leaving home.
The next advert celebrates the father-son relationship in a great way, click here to see it now.
In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we'd love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.
For more information about the film see www.downdogfilm.com
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